To increase awareness of Visit Jamaica in the European market, Komodo led an integrated influencer activation in partnership with global fashion giant, Boohoo. Visit Jamaica wanted to showcase the culture, diversity, adventure and beauty of their country and target a wider market of millennials who were seeking new travel experiences and keen to discover exciting destinations.

11.1 million

campaign social reach

Komodo hosted 8 influencers over 6 days to drive social growth, spark engagement and create fresh new content.

SPAIN

FINLAND

UK

UK

SPAIN

GERMANY

GERMANY

USA

overview

8 influencers

20 posts

131 stories

11.1m social reach

7.9k social growth

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